Results of Cluster Analysis of Semantic Features “What is the Person’s Gender? and “What is the Person’s Appearance?” for the Stimulus “Flirting Person””

Keywords: ludic competence, playfulness, flirting, youth, controlled association experiment.

Abstract

The present work continues a series of studies concerning ludic competence/ playfulness by means of psycholinguistic instruments and is devoted to description of the behaviour pattern of the ludic position “Diplomat”, which corresponds to flirting as one of the components of playfulness.

The key research method is psycholinguistic experiment whose main stage is the controlled association experiment (CAE) with the stimulus “flirting person”. The sample consisted of 215 young respondents (age 21-35).

The instructions for the controlled association experiment was developed in the frame of the parametric concept of I.A. Sternin. 23 questions (semantic features) were formulated. They were recognized as relevant to communication for the stimulus “flirting person” and allowed to obtain the material for describing the behaviour pattern of ludic position Diplomat (“flirting person”) reflecting the reality of linguistic consciousness of native speakers.

This study presents the results of cluster analysis of two association fields built for the following semantic features: “What is the person’s gender?” and “What is the person’s appearance?”.

The results of cluster analysis of the association field built for the semantic feature “What is the person’s gender?” indicate that in the linguistic consciousness of the inhabitants of Ukraine, the overwhelming majority of respondents (93%) accept the binary concept of gender, for 3% of respondents gender does not matter, and only one respondent considers the transgender identity.

The analysis of the association field built for the semantic feature “What is the person’s appearance?” allows us to assert that the absolute majority of respondents (78%) demonstrates an emotionally positive attitude towards “flirting person”.

Downloads

Download data is not yet available.

References

Bern, E. (2017). Igryi, v kotoryie igrayut lyudi: Psihologiya chelovecheskih vzaimootnosheniy. Lyudi, kotoryie igrayut v igryi: Psihologiya chelovecheskoy sudbyi [Games people play: The Psychology of human relationships. People who play games: The Psychology of human destiny]. FAIR–PRESS [in Russian].

Boguslavskij, V.M. (2004). Ocenka vneshnosti cheloveka [Assessment of human appearance]. Moscow: OOO «Izdatelstvo AST», pp. 8–22 [in Russian].

Efremova, T.F. (2000). Novyj slovar russkogo yazyka. Tolkovo-slovoobrazovatelnyj [New dictionary of the Russian language]. Moscow: Russkij yazyk [in Russian].

Fomenko, Yu.V. (1994). Tipy rechevyh oshibok [Types of speech errors]. Novosibirsk: NGPU [in Russian].

Givens, D.B. (1978). The nonverbal basis of attraction: Flirtation, courtship, and seduction. Interpersonal and Biological Processes, 41(4), 346–359. https://doi.org/10.1080/00332747.1978.11023994

Gordienko-Mytrofanova, I., Kobzieva, I., & Hohol, D. (2021). Investigating the Concept of “Flirting” as Reflected in the Russian-Speaking Ukrianians’ Linguistic Consciousness. Psycholinguistics, 29(1), 8–29. https://doi.org/10.31470/2309-1797-2021-29-1-8-29

Gordienko-Mytrofanova, I.V., Hohol, D.M., & Nesterenko, M.A. (2021). Developing the instructions for the controlled association experiment by means of semantic features for the stimulus “flirting person”. International Journal of Science Annals, 4(1), 5–6. https://doi.org/10.26697/ijsa.2021.1.4

Gordiienko-Mytrofanova, I., Pidchasov, Ye., Sauta, S., & Kobzieva, Iu. (2018). The problem of sample representativeness for conducting experimental and broad psychological research. Psycholinguistics, 23(1), 11–46. https://doi.org/10.5281/zenodo.1212360

Hall, J.A. (2013). The five flirting styles: Use the science of flirting to attract the love you really want. Harlequin.

Henningsen, D.D., Braz, M., & Davies, E. (2008). Why do we flirt? Flirting motivations and sex differences in working and social contexts. The Journal of Business Communication, 45(4), 483–502. https://doi.org/10.1177/0021943608319390

Karaulov, Yu.N., Cherkasova, G.A., Ufimtseva, N.V., Sorokin, Yu.A., & Tarasov, Ye.F. (2002). Russkiy assotsiativnyy slovar [Russian associative dictionary]. Astrel [in Russian].

Kobzieva, I., Gordiienko-Mytrofanova, I., Udovenko, M., & Sauta, S. (2020). Concept “humour” in the linguistic consciousness of the Russian-speaking population of Ukraine. The European Journal of Humour Research, 8(1), 29–44. https://doi.org/10.7592/EJHR2020.8.1.kobzieva

McGee, R. J., & Richard L. Warms. (2011). Anthropological Theory: An Introductory History. New York, McGraw Hill.

Raven, J. (2001). The Conceptualisation of Competence. New York: Peter Lang Publishing, Inc.

Rodgers, J.E. (1999). Flirting fascination. Psychology Today, 1. https://www.psychologytoday.com/intl/articles/199901/flirting-fascination

Sternin, I.A, & Rudakova, A.V. (2011). Psiholingvisticheskoe znachenie slova i ego opisanie. [Psycholinguistic meaning of the word and its meaning]. «Lambert» [in Russian].

Watzlawick, P. (1993). The situation is hopeless, but not serious (The pursuit of unhappiness). Revised ed. W. W. Norton & Company. https://doi.org/10.1111/j.1545-5300.1984.121_8.x

Whitty, M.Th. (2003). Cyber-flirting: playing at love on the Internet. Theory & Psychology, 13(3), 339–357. https://doi.org/10.1177/0959354303013003003

Published
2021-12-11
How to Cite
Gordienko-Mytrofanova, I., Hohol, D., Sauta, S., Konok, M., & Bezkorovainyi, S. (2021). Results of Cluster Analysis of Semantic Features “What is the Person’s Gender? and “What is the Person’s Appearance?” for the Stimulus “Flirting Person””. Psycholinguistics in a Modern World, 16, 54-63. https://doi.org/10.31470/10.31470/2706-7904-2021-16-54-63