Age Features of the Psychosemantic Image of COVID-19

Keywords: psychosemantic image, COVID-19, psychosemantic differential, youth, adults.

Abstract

The article theoretically substantiate the significance of the semantic differential as an actual method of studying the peculiarities of the perception of various stimules. The purpose of the study is to describe and interpret the results of psychosemantic study of the image of COVID-19 in the minds of respondents of different ages. Empirical sample – 76 persons. The first subgroup – «youth» (students 17–20 years), the second – «adults» (persons 21–30 years). An empirical study found that for the first subgroup, the most important psychosemantic factors in the structure of COVID-19 image are «Bad Hate» and «Fresh Spending», for the second – «Gloomy Anger» and «Active Gravity». It is stated that the intergroup discrepancy in the semantic content of the most significant categorical-semantic structures of this image explains different age factors: greater affectivity of youth compared to adults; specific fear of additional costs in the former, as a less economically protected category of the population, and a global sensory sense of active and strong «burden» – in the latter, who experience stronger «covid’s» risks and responsibilities in various areas of adult life (work, children, etc.).

Downloads

Download data is not yet available.

References

Кожевникова, О.В., & Вьюжанина, С.А. (2016). Психосемантика. Метод семантического дифференциала. Ижевск: Изд. центр «Удмурдский університет».

Козлов, А.В. (2011). Структура психологического здоровья: психосемантический подход. Вісник Харківського національного університету ім. В.Н. Каразіна. Серія: Психологія, 937(45), 130–133.

Соловйов, С.О. (2018). Використання семантичного диференціалу в оцінці корисності методів етіологічної діагностики вірусних інфекцій. Збірник наукових праць співробітників НМАПО ім. П.Л. Шупика, 29, 437–443.

Marks, I.M. (1966). Semantic Differential Uses in Psychiatric Patients: A Study of Obsessive, Psychopath and Control Inpatients. The British Journal of Psychiatry, 112(490), 945–951. https://doi.org/10.1192/bjp.112.490.945

Osgood, C.E. (1964). Psychological Approaches. Semantic Differential Technique in the Comparative Study of Cultures. URL: https://anthrosource.onlinelibrary.wiley.com/doi/pdf/10.1525/aa.1964.66.3.02a0088


Abstract views: 21
PDF Downloads: 16 PDF Downloads: 2
Published
2021-12-11
How to Cite
Savelyuk, N. (2021). Age Features of the Psychosemantic Image of COVID-19. Psycholinguistics in a Modern World, 16, 254-259. https://doi.org/10.31470/10.31470/2706-7904-2021-16-254-259